Kai Lenny has one mode: Go! The size, conditions, and craft matter little to this Hawaiian charger. Part of the fun of this project was getting to know Kai. He’s an incredibly upbeat person, so I worked that aspect into the first round of ideas for the title of the series. He and his family immediately connected with Positively Kai.
Noteworthy
+2.4 million views and counting.
Average of 133k views per episode.
18 episodes, 2.5 hours of 4K/HD video content and digital collaterals delivered for under $300k.
My role
Producer, Writer, & Supervising Editor
Oversaw production for shoots in 4 states and 3 countries.
Negotiated contracts, hired crew, and managed budget.
Delivered episodic digital content for online and social.