Oakley Disruptive W

Oakley’s Disruptive by Design global campaign followed Beyond Reason, and it continued the highly collaborative approach. I worked directly with members of Oakley’s creative team throughout all phases from brainstorming to delivery of final content.

Noteworthy

• Based on our Beyond Reason deliverables, my team’s scope of work was broadened.

• Golf and Made for More women’s segments added to surf and snow projects.

• All content delivered on time and on budget.

My role

• Producer, Writer, & Director.

• Liased with leads from Oakley’s Marketing, Women’s, and Action Sports segments.

• Collaborated with client from pre-production through final delivery of channel-specific content.

• Created ten projects with collateral for digital, online, and POS. Below are three samples.

• Oversaw production and post crew of 6, with shoots in 3 different countries.