Beyond Reason O

Beyond Reason was a global 360 campaign rolled out by Oakley. The concept was meant to express both the lengths Oakley goes to on the design and manufacturing side, as well as the extremes their athletes go to in performance.

The process on the Beyond Reason campaign was very collaborative — which I love. I was hired to produce content for digital, online, print, and POS. I worked directly with Oakley’s creative leads, and interviewed execs and athletes. We pushed content in both directions — utilizing quotes from interviews into the campaign, and also working with the athletes to ensure they thoroughly understood a product’s features.

My team helped make the Beyond Reason campaign Oakley’s largest, most successful to that date.

+ Most Unique Impressions across all media

+ Highest KPI results

I produced and edited ten pieces which went out to all digital platforms, POS, and an Oakley pop-up location at the Olympics. Here are a few examples…